On June 28, 2022, the promotion of the Croatian edition of the book “IMPACT – RESHAPING CAPITALISM TO DRIVE REAL CHANGE” by author Sir Ronald Cohen took place in Zagreb. This is the third book that the Association Professor Balthazar brought to Croatia. The Croatian edition of the book was financially supported by Zagrebačka banka d.d. and Feelsgood Capital Partners. The book promotion was an introduction into the lecture and discussion on topics related to social impact, with a particular emphasis on the social impact activities of the Association Professor Balthazar and on the challenges it faces today, on the challenges is was facing in the past and the challenges that it will be facing in the future as the social impact entrepreneur in the area of education and science popularization. The author, Sir Ronald Cohen, attended the promotion online and talked about the book, as well as Prof. Ph. D. Majda Tafra-Vlahović, expert in the area of corporate social responsibility and social impact entrepreneurship, and president of the Association Professor Balthazar Tatjana Jakšić.